Daily Mirror-Representation (Front cover)

Question 1

Masthead

Answer 1

‘Mirror’-Reflects the news back to us

Strapline-“The Heart of Britain”
Positions the paper as central to British life

Question 2

Tabloid

Answer 2

Large images + minimal text = tabloid style

Appeals to audiences with lower literacy levels

Question 3

Visual codes – Main image (Boris)

Answer 3

Large image = Importance & status

Suit & tie = Wealth and power

Messy hair + smirk = Lazy, unprofessional, arrogant
Suggests he doesn’t see anything wrong with his actions

Question 4

Headline

Answer 4

Big, bold “Zero Shame”
Anchors meaning of image
Suggests lack of guilt

Question 5

Ellipsis

Answer 5

Implies Boris hasn’t apologised

Reinforces Daily Mirror’s anti-Conservative, pro-Labour stance