Daily Mirror-Representation (Double page spread)

Question 1

Image contrast

Answer 1

Boris sipping champagne = Lazy, enjoying luxury

Contrasted with NHS workers in full gear (masks, visors, gloves)

Workers = Heroic, selfless, risking lives

Boris = Detached, careless, not helping

Question 2

Article by Starmer

Answer 2

Starmer authors piece = clear political bias
Criticises Boris and Conservatives

Question 3

Direct & inclusive address

Answer 3

“Dear Mirror readers”, “Our response”
Positions Starmer as relatable and part of the people

Question 4

Use of flattery

Answer 4

“The British people aren’t fools” = Praises audience intelligence

Builds trust and connection

Desire to gain voter’s support