Tide

Question 1

Visual codes-Main image

Answer 1

Large image, central position = Powerful, dominant

Full makeup, styled hair = Appearance matters for women

Hair tied back, working outfit = Practical, ready for housework

Smiling & hugging Tide box + heart symbols = Loves cleaning
Typical 1950s female representation: Happy housewife

Question 2

Slogan

Answer 2

“Tide’s got what women want!” = Positive on domestic life
Encourages women to return to the home post-WW2

Question 3

Repeated use of direct address

Answer 3

‘You’

Engaging, personal, appealing to female audience

Speaking directly to them

Question 4

Visual style

Answer 4

Comic strip / painted visuals = Fantasy, light-hearted tone
Creates escapism, distracts from harsh post-war reality

Makes domestic life look fun instead of restrictive

Encourages women to accept housewife role

Question 5

Representation-Ethnicity

Answer 5

Only white women shown = Lack of diversity

White women idealised

Ignores non-white women, excludes other audiences

Question 6

Target audience

Answer 6

White American/British women
Aged 18–40
Married with children
Stay-at-home housewives