The Times-Representation

Question 1

Masthead

Answer 1

“The Times” = Reflects what’s happening at this time globally

Serif font = classy, traditional

Ad image covers masthead = iconic brand, recognised even when partially hidden

Question 2

Visual codes-Main image

Answer 2

Large, bold photo of Boris = Eye-catching

Broadsheet, complex layout with small-print copy = High literacy audience

Facial expression = Uncertain, lacks confidence

Suit & tie = Wealthy, powerful

Question 3

Pull quote

Answer 3

“There was too little…” = Suggests failure

Anchors meaning: Boris let people down

Ellipsis = ongoing issue, not resolved

Unusual negative stance for The Times (politically neutral)
May reflect reader anger or public opinion

Question 4

Headline underneath

Answer 4

Mentions police = adds seriousness

Use of “four” = Highlights repeated rule-breaking

Facts & figures = strengthens evidence against Boris