Daily Mirror-Industry & Audience (26/02/24)

Question 1

Ownership

Answer 1

Owned by Reach PLC

Horizontally integrated
Shares journalists/resources to cut costs

Question 2

Regulation

Answer 2

Regulated by IPSO (run by the newspaper industry)

Follows rules on language, ethics, offensiveness

Question 3

Technology in regulation

Answer 3

Uses algorithms & bots to scan content
✅ Fast at scanning lots of data
❌ Poor at detecting context

Uses human moderators
✅ Good at understanding meaning
❌ Slow, can’t scan mass content

Question 4

Front cover-Main image

Answer 4

Protesters holding signs: “STRIKING STAFF”

Represents teachers standing up against unsafe school conditions

Visualises fear, desperation, and a sense of urgency

Question 5

Front cover-Headline

Answer 5

“CLASS WAR”

Bold, all-caps, takes up major space = High impact, importance

Anchors the main image

Double meaning:
Conflict in classrooms (Teachers vs pupils)
Wider social/class conflict (Working-class vs Government)

Question 6

Circulation

Answer 6

Rapidly declining

Younger audience going online

Publisher diversifying into online platforms

Question 7

Interactivity

Answer 7

Website: Comment, like, share

Printed version: Has competitions, phone/text-ins

Question 8

Advertisements

Answer 8

Ads from Tesco, Aldi, McDonald’s

Tailored to Working class, C2DE socioeconomic background

More engaged by soft news:
Celebs, sport, entertainment