The Times-Industry & Audience (26/02/24)

Question 1

Ownership

Answer 1

Owned by News UK (Part of News Corp-Global conglomerate)

Vertically & horizontally integrated
Has power & money, can take risks
Has a paywall = Might repel some audience

Question 2

Regulation

Answer 2

Regulated by IPSO (run by the newspaper industry)

Follows rules on language, ethics, offensiveness

Question 3

Technology in regulation

Answer 3

Uses algorithms & bots to scan content
✅ Fast at scanning lots of data
❌ Poor at detecting context

Uses human moderators
✅ Good at understanding meaning
❌ Slow, can’t scan mass content

Question 4

Circulation

Answer 4

Steady circulation

Audience = Older, more educated

Paywall = Reflects content is “quality and worth paying for”

Question 5

Interactivity

Answer 5

Website: Allows sharing and commenting (for subscribers)

Less interactive due to paywall restrictions

Focus on premium content, not engagement gimmicks

Question 6

Advertisements

Answer 6

Ads from Waitrose, Harrods, M&S

Tailored to:
Educated audience
More in-depth stories, complex language
Smaller images, more copy

Question 7

Front cover-Main image

Answer 7

Woman holding “NO TO TERROR” poster at protest

Emotional expression (Teary-eyed, distressed)

Background: “KIDNAPPED” signs referencing hostages

Conveys fear, grief, and urgency from the public

Question 8

Front cover-Headline

Answer 8

“Cleverly warns of AI fakes threat to election”

Formal, political tone

Focuses on AI and misinformation

Suggests danger to national security and democracy

Anchors the main image