I, Daniel Blake

Question 1

Director

Answer 1

Directed by Ken Loach
Works with Sixteen Films-Small, independent company
Known for left-wing, anti-Conservative views

Helped attracted Why Not Productions (French company)

Question 2

E1 productions

Answer 2

Responsible for distribution and marketing

Question 3

Funding

Answer 3

Funded by BBC & BFI
Known for backing niche, alternative films
Supports independent companies with social messages

Question 4

Traditional media-Posters and trailers

Answer 4

Mentioned Palme d’Or award
Attracts audiences looking for high-quality, meaningful film

Question 5

Traditional media-Newspaper

Answer 5

Featured in The Daily Mirror

Ad styled like Daniel Blake’s handwriting = Personal, emotional
Builds enigma and audience engagement

Mirror’s left-wing stance aligns with film’s ideology and target audience

Question 6

Guerilla marketing

Answer 6

Low-budget, high-impact strategy

Light projections of quotes onto UK government buildings
Reaches both British and global audience

Went viral on social media
Makes the film’s political message bold and unavoidable