Chapter 10

Question 1

digital media - and particularly social media - have ?

examples how how

Answer 1

changed the landscape of activism

• hastags
• coordinated meetups and protests
• increase visibility of social movements

Question 2

different uses of digital media:

alerting

Answer 2

people to environmental problem

Question 3

different uses of digital media:
amplifying: increasing ?
a.
b.
c.

Answer 3

number of people that come into contact with a message in order to amplify what is happening offline
witnessing tragic events (gulf spill)
-engaging with hashtags
-retweeting resharing

Question 4

diff. uses of digital media:
engaging 
a
b
c
d

Answer 4

public participation (DAPL)

self initiating using social media to initiate social change

crowdfunding

petitions emailing representatives (change.org)

Question 5

benefits of digital media for advocacy:
what features of digital media are condusive to advocacy
-
-

Answer 5

hypermediacy: a space that has ability to include other media (images text sound hyperlink)

remediation: older media used in new way
- ex: the meatrix

digital networking
niche appeal

Question 6

NGO's and digital media 
sustainable self - rep. : can define themselves 
-can be difficult in ?
digital ?
-targeted ?
-what and what 
-

Answer 6

outside of traditional media narratives

• content flood
• mobilizing and creating viral campaigns
• clicktivism and slacktivism
• gamification