Chapter 4 personal notes

Question 1

affordances: what it offers, what it provides

Answer 1

animal / or furnishes either good or ill

Question 2

encoding/decoding environmental media

3 ways media consumer might decode text:

Answer 2

dominant position (agree with bias)
oppositional (disagree with cultural bias)
negotiated ( accepts some of cultural biases but rejects others)
Will.i.am and coke for reusable clothing line

Question 3

digital media more ?
new standard of LCA assessment ?
products should be created with ?
we must consider the environmental impact of media also as the ways in which ?

Answer 3

environmentally friendly than printing on paper

• cradle to cradle
• reuse in mind
• our media is made , used, disposed and recycled

Question 4

intermediation

Answer 4

how media interact with each other and people

Question 5

visual Rhetoric and nature
public images function to ?
study of ecosee: study and production of visual representation of ?
visual rhetoric functions both ?

Answer 5

persuade

• space, environment, ecology and nature in all forms of digital media
• pragmatically (to persuade) and to challenge a particular seeing of nature or environmental problem

Question 6

american west

Answer 6

photos functioned to influence conquest

Question 7

picturing arctic national wildlife refuge

• whose photos
• vote to open refuge to oil drilling
• became
• photographs can be powerful

Answer 7

• Banarjee’s photos of refuge
• failed by four votes
• political controversy
• rhetorical statements

Question 8

witnessing: an act of ?

- how does it work within environmental context

Answer 8

hearing or seeing oral and written evidence through first hand experience

• people on the ground bearing witness to own situation
• inviting those who live farther away to witness a perspective that would other wise be missing

Question 9

goal of witnessing

Answer 9

build communities and connections between people

Question 10

polar bears as visual condensations symbol: word or phrase that stirs ?

Answer 10

vivid impressions involving the listeners most basic values

Question 11

environmental art
art made by two types of artists:
those who ?
those who aspire to ?

Answer 11

• foreground particular materials int heir work and display their pieces outdoors
• communicate about environment problems through their work

Question 12

viral media metaphor suggests that communication spread digitally in ?

Answer 12

random patterns and exponentially

Question 13

viral marketing is increasingly popular

• what campaign through digital media ?
• involves ?
• targeted at an audience in a way that appears

Answer 13

• word of mouth
• few or unpaid services
• organic and grassroots q

Question 14

green graphic design

infographics: valued for ?
- more people moved by info if ? with compelling ?

Answer 14

abstraction

-summarized in single frame/ connections or quantifications illustrated quickly

Question 15

interactive maps increasingly popular

allow producer to summarize a great deal of ? while allowing user to ?

Answer 15

data/ interact with the information in a way more specific to his interests