Chapter 7 Flashcards
(12 cards)
what are two things that are consistent when discussing environmentalism and movies?
- children
- disney
echohorror
- mobilize viewer through
- effective in ? but not ?
fear
-short term but not long term
cultivation effect
ex
more media we consume the more likely we are to adapt that mindset of the world
men in authoritative roles
what about tv and environmentalism
examples
it exists but stays in own areas (discovery, animal planet)
enlightened, lost, the simpsons, game of thrones
video games?
minecraft, fortnite, world of warcraft, fallout
popular culture messaging
-what you are encoding is not always
what the other decodes
3 ways to encode
oppositionaL: encodes in different way than intended
dominant: what person meant for you to hear
negotiated: exists in the middle, where most of us end up
stereotyping environmentalism
generally how is environmentalism depicted in popular culture
problem?
hippie, nuisance, nerdy, ditzy, always women and white
-if we always see it this way then we think of them in this way (cultivation analysis)
visual rhetoric and the environment
if you google environment what comes up
people hardly involved
green
beautiful
problem with this ?
shows we aren’t involved with environment, not showing negatives or impact
not all nature is beautiful
Condensation symbol
examples
condense a complicated situation into a single, image, word or phrase
- polar bear
- trees
- keystone species: spotted owl, panthers
- rhinos
picturing environmental issues
often difficult to ?
distill a complicated issue into a few pictures
oil spills
coral bleaching
the cove
