chapter 8

Question 1

advocacy: act of ?

Answer 1

communicating in support of a specific cause policy idea or set of values

Question 2

places where advocacy happens

Answer 2

campus 
lobbying 
social media 
strikes 
political meetings 
legislation 
public education 
critical rhetoric 
direct action 
media 
community organizing and protests

Question 3

advocacy campaign ?
good campaigns have a ?
-if not trying to get someone to do something specific ?

Answer 3

strategic course of action, involving comm. which is undertaken for a specific purpose

• goal
• not going to work

Question 4

common features of campaigns

Answer 4

purposeful: has specific goal
aimed at large audience
has a time limit
involves organized communication activities

Question 5

environmental advocacy campaigns generally but not always

Answer 5

seek some kind of systemic change

Question 6

core questions: 
what exactly does a ? 
have to have ?
what do you want ?
what do you want ?

Answer 6

campaign want to accomplish
-specific goal
-in your audience to change
do

Question 7

which decision makers have the ability to respond

1. primary audience ?
2. secondary audience ?
3. opinion leaders

Answer 7

people who can actually do something about it (higher ups)

people who can infleunce/ get in contact with people who can do something about it
-put pressure on primary

presidents

Question 8

what will persuade these decision makers to act on the campaigns objective ?

Answer 8

reward
strategy
-strategy is overall goal
-tactics is how you are going to do tit

Question 9

communication tasks:

1. compose a ?
2. identify ?
   - mobilize
   - convince
   - recruit ?

Answer 9

campaign message and other comm. materials

relevant audiences and adapt message and materials to each

• base
• persuadables
• opinion leaders and media

Question 10

campaign messages
should be ?
summarize

Answer 10

short and memorable

core idea and values