Chapter 9 book

Question 1

critical rhetoric is the

Answer 1

questioning or criticism of a policy, societal value, or ideology

Question 2

critical rhetorics serve not only to question? but also to expand

Answer 2

taken for granted attitudes

the range of visions that are eclipsed in day to day political struggles of a campaign

Question 3

behavior change campaign and advocacy campaign differ in two ways

Answer 3

• aim to influence individuals and thus are institutionally sponsored by a legally recognized entity
• outside of state or corp. institutions

modify indiv. choices about personal lifestyle
change external conditions (systemic change)

Question 4

the successful campaign usually ask what three questions

1. what exactly
2. which
3. what will

Answer 4

does it want to accomplish
decision-makers have the ability to respond
persuade these decision-makers to act on campaigns objectives

Question 5

goal v objective

goal

Answer 5

long term vision

specific action, event, or decision that moves advocacy campaign towards goal

Question 6

strategy is a critical source of influence that

tactics

Answer 6

if fully impelmented, is able to persuade a primary decision maker to act on campaign objective
-concrete acts that carry out broader strategy