Chapter 11

Question 1

how to retain and engage followers in real-life action
public will: 
-
nurturing public will: 
-
-

Answer 1

the desire of many for change
nurturing relationships, providing info on how to help
spreading info and engagement
memes:useful for sharing message and getting it into public sentiment
virality: if you can make something shareable helps to spread a message

Question 2

internet attributes about ? 
-aviation? 
video data is one of ?
-how much percent 
netflix and prime video make up ? what comes in close second

Answer 2

2% of greenhouse gas emissions
-2.5%
largest culprits 1%

• 34%
• porn videos

Question 3

fear appeals work in ? 
more newsworthy if ? 
if we feel we have no control? 
-
-may damage

Answer 3

short term not long term

• illustrate impact on human life
• we ignore it
• desensitization
• trust in organizations

Question 4

key strategies 1:

Answer 4

real people, not staged

• photos of animals and people are powerful: have to feel authentic
• eye contact particularly powerful

Question 5

key strategies 2: `

Answer 5

tell new stories: don’t rely on cliche images

Question 6

key strategies 3:

Answer 6

emotion is more engaging than causes or solutions:

Question 7

key strategies 4:

Answer 7

emphasize local impacts: make i personally relevant

Question 8

key strategy 5:

Answer 8

be careful with protest imagery

-makes people feel alienated bc they don’t identify with that type of person