Final Exam Flashcards
(12 cards)
Greenwashing
an attempt to promote the appearances of products and commodity consumption as environmental or “green: while deliberately disavowing environmental impacts
seven sins of green washing
vague hidden trade off no proof false labels irrelevance fibbing lesser of two evils
free market
discourse of the free market: the idea that the ?
a business won’t succeed if ?
the private marketplace is self-regulating and thus promotes the public good
-it isn’t doing right..right?
leisure:
-what we ?
increasingly the environment is being promoted as a ? and being implicated and affected by?
want to do (versus what we must do)
leisure commodity /leisure activities
green marketing: a corporation attempt to associate its ?
what three things?
products, services, or identity with environmental values and images
- product advertising
- image enhancement
- image repair
image enhancement
use of ? to improve the ? by associating it with?
PR to improve the brand or ethos of the corporation itself/positive environmental messages, practices and products
buycotting: purposely ? in order to support
supporting a business or initiative/their pro-social or pro-environmental efforts
the veil
we do not see or understand the reality of what goes on in industrial animal production
example of the veil
beef, pork, bacon, ham, brisket
-don’t connect name with actual animal
synergy: the interaction or cooperation of ? to produce a ?
who was the first to use this in a marketing context
two or more org. /combined effect greater than the sum of their separate effects
Disney
consumerism
a discourse of green consumerism: the belief that ?
assures us that when we buy more sustainable products our buying can ?
purchasing environmentally friendly products can help save the earth
-affect the actions of large corp.
how can green consumerism be a problem
deflects serious questioning of a larger productivist discourse in our culture
