Chapter 9 Flashcards
(6 cards)
1
Q
attitude behavior gap
attitudes: a general ?
sometimes people do not ?
A
evaluation of something
act in ways that reflect their attitudes
2
Q
commit to >
perceived behavioral control:
what you think you can ?
A
low effort and cheap solutions
-what you think you can or cannot do about an issue
3
Q
values: framing messages in terms of values may be more?
what three concerns
A
effective for creating behavior change
- egositic concern s
- social
- biospheric
4
Q
egoistic concerns:
-social:
biospheric
A
focusing on self
altruistic concerns focusing on other people
focusing on well being of living things
5
Q
the same behavior may be motivated by
A
different things
6
Q
messages should always be ?
A
tailored to your key audiences through research
