Jeshua Stephens Lesson 3 Vocad Flashcards
- Behavioral Segmentation
groups people based on how they act and what they want.
- Benchmarking
evaluate or check (something) by comparison with a standard.
- Brand Butler
consumers who have shown a high interest in their brand or products.
- Brandjacking
is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity.
- Demographic Segmentation
groups people based on certain personal attributes.
- Elevator Pitch
is a short statement of what the company, brand or product does to fulfill a need for a persona.
- Geographic Segmentation
groups people based on their location.
- Persona
defined as a fictional, perceived personality or a personal or public representation of a role.
- Positioning
your position in the company.
- Profile Placeholder
where your profile is placed.
- Psychographic Segmentation
groups people based on their lifestyle.
- Return on Engagement (ROE)
measures things like awareness, relationships, loyalty, and retention of customers, business partners, and employees.
- Share of Conversation
Basically a shortcut.
- Social media Audit
is an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media.
- SWOT Analysis
stands for strengths, weaknesses, opportunities, and threats helps you to identify your company’s internal strengths and weaknesses.
