Lesson 1: Vocab (Areianna Hay)

Question 1

Accessibility

Answer 1

The ease of obtaining the tools needed to publish content.

Question 2

Amplification Rate

Answer 2

The number of shares per post on a social media channel

Question 3

Aggregator

Answer 3

A Web browser or application that collects syndicated content into a single location

Question 4

Ajax

Answer 4

A programming methodology for the Web that enables Web applications to interact with users

Question 5

applause rate

Answer 5

The number of likes per post on a social media channel.

Question 6

contributor

Answer 6

A social media user who creates original content.

Question 7

avatar

Answer 7

A collection of entries posted on a Web site in reverse chronological order.

Question 8

blog

Answer 8

An online representation of a user

Question 9

conversation rate

Answer 9

The number of comments per post on a social media channel.

Question 10

dashboard

Answer 10

A Web page made up of a collection of panels that present different information.

Question 11

distribution

Answer 11

The potential audience for a piece of content; the total number of your followers plus the number of followers for each person who shares the content

Question 12

exposure

Answer 12

The number of places a particular content item is made available.

Question 13

freemium

Answer 13

When a game or other software is provided for free with limited features and additional features cost money

Question 14

frequency

Answer 14

Indicates how fast content is created and distributed

Question 15

immediacy

Answer 15

The number of times within a certain period that a particular content item is published in the media

Question 16

hashtag

Answer 16

A keyword tag that uses a hash symbol (#) as a prefix.

Question 17

impression

Answer 17

The number of times a piece of content is displayed.

Question 18

influencer

Answer 18

A social media user who has the power to sway or persuade others.

Question 19

JavaScript

Answer 19

A programming language used on Web pages to make them interactive.

Question 20

instant messaging

Answer 20

Program or mobile app that allows real-time or delayed communication between users

Question 21

live chat

Answer 21

Program or mobile app that allows real-time communication between online users.

Question 22

metadata

Answer 22

Information that describes other data

Question 23

live streaming

Answer 23

The process of broadcasting live video or audio over the Internet to an audience

Question 24

mashup

Answer 24

A Web page that integrates content and scripts from multiple Web sites to create new applications

Question 25

microblog

Answer 25

is similar to a blog, except it only allows users to send brief (usually 280 characters or fewer) messages

Question 26

nested comments

Answer 26

are replies to individual comments and are posted directly under that comment

Question 27

participant

Answer 27

is someone who often responds to the social media content posted by others.

Question 28

permanence

Answer 28

refers to how long the content exists or can be accessed.

Question 29

Podcast

Answer 29

A podcast is an episodic series of spoken word

Question 30

Semantic Web

Answer 30

The Semantic Web is an extension of the World Wide Web through standards set by the World Wide Web Consortium

Question 31

sentiment

Answer 31

a view of or attitude toward a situation or event; an opinion

Question 32

Sharer

Answer 32

a part or portion of a larger amount which is divided among a number of people, or to which a number of people contribute

Question 33

SMS Gateway

Answer 33

An SMS gateway or MMS gateway allows a computer to send or receive Short Message Service

Question 34

social bookmarking

Answer 34

Social bookmarking is an online service which allows users to add, annotate, edit, and share bookmarks of web documents.

Question 35

social collaboration

Answer 35

processes that help multiple people or groups interact and share information to achieve common goals.

Question 36

social commerce

Answer 36

a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of product and services.

Question 37

social entertainment

Answer 37

something that blends entertaining interactive functionality and content including live video streaming, video chat communications, multi- player gaming ect.

Question 38

social games

Answer 38

a type of online game that is played through social networks.

Question 39

social media

Answer 39

interactive computer-mediated technologies that facilitate the creation or sharing or information, ideas, career interests and other forms or expression via virtual communities and networks.

Question 40

social media publishing

Answer 40

Social publishing allows people and business to increase exposure to a brands message and uses content to drive traffic to the brands media. This adds value to everyone involved

Question 41

social networks

Answer 41

A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors

Question 42

spectator

Answer 42

a person who watches at a show, game, or other event.

Question 43

streaming

Answer 43

a method of transmitting or receiving data (especially video and audio material) over a computer network as a steady, continuous flow, allowing playback to start while the rest of the data is still being received.

Question 44

tags

Answer 44

a frequently repeated quotation or stock phrase

Question 45

test messaging

Answer 45

Text messaging, or texting, is the act of composing and sending electronic messages, typically consisting of alphabetic and numeric characters, between two or more users of mobile devices, desktops/laptops, or other type of compatible computer.

Question 46

traditional media

Answer 46

Traditional media include radio, broadcast television, cable and satellite, print, and billboards

Question 47

Unstructured media

Answer 47

Unstructured data is information that either does not have a pre-defined data model or is not organized in a pre-defined manner. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well.

Question 48

user generated content

Answer 48

any form of content, such as images, videos, text and audio, that have been posted by users on online platforms such as social media and wikis.

Question 49

video conferencing

Answer 49

Videoconferencing is the conduct of a videoconference by a set of telecommunication technologies which allow two or more locations to communicate by simultaneous two-way video and audio transmissions.

Question 50

viral

Answer 50

relating to or involving an image, video, piece of information, etc., that is circulated rapidly and widely from one internet user to another.

Question 51

virtual world

Answer 51

A virtual world is a computer-simulated environment which may be populated by many users who can create a personal avatar, and simultaneously and independently explore the virtual world, participate in its activities and communicate with others.

Question 52

Voice over IP

Answer 52

Voice over Internet Protocol (VoIP), also called IP telephony, is a method and group of technologies for the delivery of voice communications and multimedia sessions over Internet Protocol (IP) networks, such as the Internet.

Question 53

Web 2.0

Answer 53

the second stage of development of the World Wide Web, characterized especially by the change from static web pages to dynamic or user-generated content and the growth of social media.

Question 54

Web feed

Answer 54

On the World Wide Web, a web feed (or news feed) is a data format used for providing users with frequently updated content.

Question 55

webcast

Answer 55

A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers.

Question 56

XML- Extensible Markup

Answer 56

Extensible Markup Language (XML) is a universal format maintained by the W3C used for representation and transfer of structured data on the web or between different applications.