Lesson 4 (Damoya Mclean)

Question 1

social media campaign

Answer 1

is a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.

Question 2

Quantitative metrics

Answer 2

are harder to gauge because they are measurements that are based on observations.

Question 3

kick-off meeting

Answer 3

is the first team meeting for the campaign.

Question 4

editorial calendar

Answer 4

is used to plan content postings and engagement activities on social media platforms.

Question 5

status-based workflow

Answer 5

each piece of content is assigned a status depending on where it is in the creation process.

Question 6

task-based workflow

Answer 6

is a better workflow option for your social media campaigns.

Question 7

Gamification

Answer 7

is integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience.

Question 8

Game mechanisms

Answer 8

are elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.

Question 9

Game dynamics

Answer 9

are the emotions and motivations that are the part of the game experience that lead the user to perform an action.

Question 10

Keyword

Answer 10

strategies can be an important part of a social media campaign.

Question 11

call to action (CTA)

Answer 11

is a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.

Question 12

A/B testing

Answer 12

is a method of comparing two versions of a piece of content against each other to determine which one performs better.

Question 13

Infographics

Answer 13

are a hot trend in social media. Infographics are visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted.

Question 14

Quantitative metrics

Answer 14

are often easier to obtain, because they are numeric elements that can be measured, such as the number of followers, likes, shares, and so forth.

Question 15

social media funnel

Answer 15

is a series of phases that a target persona or audience member goes through when interacting with a company on social media.

Question 16

Metrics

Answer 16

are any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal.