Vocabulary #2 Isabella Buchanan

Question 1

How your content looks like on social media platforms.

Answer 1

Visual Style

Question 2

Process of asking a large group of people to brainstorm new ideas for products, services, or even content.

Answer 2

Crowdsourcing

Question 3

Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.

Answer 3

Divisional Arrangement

Question 4

Obtaining the acceptance and support of social media integration and initiatives by company leaders.

Answer 4

Executive buy-in

Question 5

Form of managing workers, where the decision making is spread among workers along horizontal lines.

Answer 5

Flat organizational structure

Question 6

Employees are grouped together based on their activity, such as marketing, sales, or customer service; it usually has a central manager for communication with other departments.

Answer 6

Functional Arrangement

Question 7

Combines traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Answer 7

Hybrid organizational structure

Question 8

Employees are grouped together combining functional and divisional groupings. A company may have traditional departments, but then assign a team for each product that includes sales, marketing, and other professional members.

Answer 8

Matrix arrangement

Question 9

Might be a real person, a made-up person, or even a mascot that represents the company.

Answer 9

Social Characters

Question 10

Is both inbound and outbound communication between a business and other businesses, such as partners, resellers, distributors, or even competitors on social media.

Answer 10

Business to business (B2B)

Question 11

How well consumers can correctly identify your business, brand, or products just by viewing product images, a company logo, tag line, packaging or advertising.

Answer 11

Brand recognition

Question 12

All outbound communication the business publishes for consumers.

Answer 12

Business to consumer (B2C)

Question 13

Is the inbound from the consumer to the business.

Answer 13

Consumer to business (C2B)

Question 14

The behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company.

Answer 14

Company culture

Question 15

Two-way communication between consumers.

Answer 15

Consumer to consumer (C2C)

Question 16

Set of functions, processes and capabilities that produce most of the value created by a business.

Answer 16

Core business goal

Question 17

reacting to data about a group of people and making changes to the situation in real time.

Answer 17

Crowdshaping

Question 18

Encourage employees to post specified content on their personal social media accounts and recognize and reward employees who are active brand advocates.

Answer 18

Employee advocacy

Question 19

To have various roles in a system of self- organization.

Answer 19

Holacracy organizational structure

Question 20

links from each of your social media platform to direct users to specific pages on your Web site.

Answer 20

Landing page

Question 21

It’s the communication that moves freely from every day.

Answer 21

Medium organizational structure

Question 22

Defines why the company exists and its purpose.

Answer 22

Mission statement

Question 23

Refers to how a company groups its employees together.

Answer 23

Organizational arrangement

Question 24

Refers to the number of managerial layers a company has.

Answer 24

Organizational structure

Question 25

Barcodes that allow embedding of a variety of data into the code, such as Web site URLs, social media page URLs, links to videos, and e-mail addresses.

Answer 25

QR code

Question 26

Links from non-owned social media sites that direct users to company owned sites.

Answer 26

Referral link

Question 27

Is the financial ratio that investors use to calculate the benefits received from their investment.

Answer 27

Return on investment (ROI)

Question 28

Is how you use your voice in different situations.

Answer 28

Social Tone

Question 29

How the company wants to be perceived.

Answer 29

Social Voice

Question 30

They have multiple layers of organization for their employees.

Answer 30

Tall Organizational Structure

Question 31

When visitors click a referral link and are sent to the corresponding landing page for that social media platform when they visit your site.

Answer 31

Referral traffic

Question 32

Is a set of colors used together.

Answer 32

Color palette