Jeshua Stephens Social Media Business Cards

Question 1

1. Visual style

Answer 1

Refers to what content looks like on social media platforms.

Question 2

2. Crowdsourcing

Answer 2

Refers to the process of asking a large group of people to brainstorm new ideas for product, services, or even content.

Question 3

3. Divisional arrangement

Answer 3

Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.

Question 4

4. Executive buy-in

Answer 4

The first step in a full-scale adoption of social media into a business is to obtain owner, c-suite executive, or even board member buy-in for social media initiatives.

Question 5

5. Flat organizational structure

Answer 5

also called horizontal structures, usually do not have executives, managers, seniority, job titles.

Question 6

6. Functional arrangement

Answer 6

employees are group based on activity.

Question 7

7. Hybrid organizational structure

Answer 7

Combine traditional hierarchical structures with flat structures to be more efficient or increase productivity in some areas by increasing communication and collaboration.

Question 8

8. Matrix arrangement

Answer 8

Employees are group together combining functional and divisional grouping.

Question 9

9. Social characters

Answer 9

basically a mascot or patron.

Question 10

10. Business to business (B2B)

Answer 10

is both inbound and outbound communication between a business and other business, such as partners, resellers, distributors, or even competitors on social media.

Question 11

11. Brand recognition

Answer 11

the brands popularity.

Question 12

12. Business to consumer (B2C)

Answer 12

Being able to talk to customers over social media.

Question 13

13. Company culture

Answer 13

Basically it’s the culture of the company.

Question 14

14. Consumer to business (C2B)

Answer 14

the customer can call or email a business worker for their product.

Question 15

15. Consumer to consumer (C2C)

Answer 15

the customers communicate to each other.

Question 16

16. Core business goal

Answer 16

the goal that you have for your company.

Question 17

17. Crowdshaping

Answer 17

is reacting to data about a group of people and making changes to the situation in real time.

Question 18

18. Employee advocacy

Answer 18

employees post specified content on their personal social media sites.

Question 19

19. Holacracy organizational structure

Answer 19

Has traditional hierarchical backbone but contains flat groups that allow for disturbed decision making.

Question 20

20. Landing page

Answer 20

links from each social media platform direct users to specific pages on the website.

Question 21

21. Medium organizational structure

Answer 21

has fewer layers but still have a hierarchal structure.

Question 22

22. Mission statement

Answer 22

defines why the company exists and its purpose.

Question 23

23. Organizational arrangement

Answer 23

refers to how a company groups its employees together.

Question 24

24. Organizational structure

Answer 24

are often displayed as a chart with a series of boxes and lines.

Question 25

25. QR code

Answer 25

a short cut that leads to the company website or social media platform.

Question 26

26. Referral link

Answer 26

links from non-owned social media sites that direct users to company owned sites.

Question 27

27. Return on investment (ROI)

Answer 27

based on some emotional value by the executive, such as respect, association, trust, and loyalty.

Question 28

28. Social tone

Answer 28

is how you use your voice in different situations.

Question 29

29. Social voice

Answer 29

basically your impact on the social media.

Question 30

30. Tall organizational structure

Answer 30

a structure for orders.

Question 31

31. Referral traffic

Answer 31

when visitors click a referral link, they sent to the corresponding landing page for that social media platform when you visit your site.

Question 32

32. Color Palette

Answer 32

a set of color used together.