Lesson 4 vocab Flashcards
- A/B Testing
: is a method of comparing two versions of a piece of content against each other to determine which one performs better.
- Call to Action (CTA)
is a text link, button, or graphic that encourages the user to click to perform an action or otherwise engage with the brand and continue along your social media funnel.
- Editorial Calendar
is used to plan content postings and engagement activities on social media platforms.
- Game Dynamics
are the emotions and motivations that are the part of the game experience that lead the user to perform an action.
- Game Mechanisms
are elements that make the site or activities enjoyable, challenging, gratifying, or whatever other emotion the activity summons in a participant.
- Gamification
is integrating entertainment or competition mechanisms into social media sites or activities to drive engagement or participation by a target audience.
- Infographic
are visual images that also provide representations of data or present complex data in a way that is quickly scanned and interpreted.
- Keyword
are words, phrases, or hashtags that are used to retrieve information on social media platforms.
- Kick-Off meeting
is the first team meeting for the campaign.
- Metrics
are any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal.
- Qualitative Metrics
are measurements that are based on observations.
- Quantitative Metrics
often easier to obtain, because they are numeric elements that can be measured, such as the number of followers, likes, shares, and so forth.
- Social Media Campaign
a coordinated effort to use one or more social media sites to achieve a business goal in a defined length of time.
- Social Media Funnel
is a series of phases that a target persona or audience member goes through when interacting with a company on social media.
- Status-Based Workflow
the actual tasks in the process are hidden.
