Lesson 3 Vocab for Flashcards
behavioral segmentation
Grouping part of an audience based on how they act and what they want
benchmarking
Creating a baseline measurement for each site so you will be able to measure how the account is doing.
brand butler
Developing services around a main product or service to help consumers save time and take care of other issues more efficiently.
brandjacking
When unauthorized users use your company name, brand, or product name to create social media profiles without your knowledge or consent.
Demographic segmentation
Groups people based on personal factors, such as age, gender, marital status and so forth.
elevator pitch
A short summary statement of what the company, brand or product does to fulfill the need for a persona.
geographic segmentation
Groups people based on their location.
persona
A single fictitious user that represents a group of real-world users on a social media site.
Positioning
How an audience perceives and ranks a company or brand on social media.
Profile Placeholder
A profile on a social media site containing basic information about a company, holding the name until the company becomes active on the site.
Psychographic Segmentation
Grouping part of the audience based on lifestyle factors, such as activities, interests, personality, opinions, and values.
Return on Engagement (ROE)
Types of benefits a company receives for being active on social media that are not measured in terms of profits.
Share of Conversation
How many people are talking about your brand within an industry segment or topic of conversation.
Social Media Audit
An orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company and brands on social media.
SWOT Analysis
An examination of the strengths, weaknesses, opportunities, and threats around a business process or question.
