lesson 3 jacqueline rivera Flashcards
Behavioral Segmentation
groups people based on how they act and what they want
Benchmarking
The misleading use of unrepresentative benchmark software results in marketing a computer system
Brand Butler
consumers who have shown a high interest in their brand or products
Brandjacking
is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person’s or business’s brand equity
Demographic Segmentation
groups people based on certain personal attributes
Elevator Pitch
is a short statement of what the company, brand or product does to fulfill a need for a persona. An elevator pitch should be short, interesting, and memorable
Geographic Segmentation
groups people based on their location
Persona
is defined as a fictional, perceived personality or a personal or public representation of a role
Positioning
your position in the company
Profile Placeholder
where your profile is placed
Psychographic Segmentation
groups people based on their lifestyle
Return on Engagement (ROE)-
measures things like awareness, relationships, loyalty, and retention of customers, business partners, and employees
Share of Conversation
its kind of a shortcut
Social media Audit
is an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company, brands, and the competition on social media
SWOT Analysis
SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis helps you to identify your company’s internal strengths and weaknesses, and to examine external opportunities and threats.
