Vocabulary flashcards Lesson 2 - Matanah

Question 1

Visual style

Answer 1

Refers to what content looks like on social media platforms.

Question 2

Crowdsourcing

Answer 2

Refers to the process of asking a large group of people to brainstorm new ideas for product, services, or even content.

Question 3

Divisional arrangement

Answer 3

Employees are grouped together based on some factor such as geographic location, product lines, or even customer demographics.

Question 4

Executive buy-in

Answer 4

The first step in a full scale of adoption of social media into a business is to obtain owner, c-suite executive, or even board member buy-in for social media initiatives.

Question 5

Flat organizational structure

Answer 5

Also called horizontal structures, usually do not have executives, managers, seniority, job titles.

Question 6

Functional arrangement

Answer 6

Usually has a central manager for communication with other departments.