Lesson 1 Vocab -Loudney A

Question 1

The ease of obtaining the tools needed to publish content on various media platforms.

Answer 1

Accessibility

Question 2

Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.

Answer 2

Aggregator

Question 3

A programming methodology for the Web that enables Web applications to interact with users.

Answer 3

Ajax

Question 4

The number of shares per post on a social media channel

Answer 4

Amplification rate

Question 5

The number of likes per post on a social media channel

Answer 5

Applause rate

Question 6

An online representation of a user.

Answer 6

Avatar

Question 7

A collection of entries posted on a Web site displayed in reverse chronological order

Answer 7

Blog

Question 8

Someone who creates and uploads original content on a social media service

Answer 8

Contributor

Question 9

The number of comments per post on a social media channel

Answer 9

Conversion rate

Question 10

Web page made up of a collection of panels that present different information

Answer 10

Dashboard

Question 11

How many places a particular piece of content is made available

Answer 11

Distribution

Question 12

Measures your potential audience by measuring the number of your followers plus the number

Answer 12

Exposure

Question 13

Users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment

Answer 13

Freemium

Question 14

Refers to the number of times within a certain period that a particular item is published in the media

Answer 14

Frequency

Question 15

A keyword tag that uses a hash symbol (#) as a prefix

Answer 15

Hashtag

Question 16

How fast content is created and distributed.

Answer 16

Immediacy

Question 17

Each time a piece of content is displayed

Answer 17

Impression

Question 18

Anyone who has the power to sway or persuade others.

Answer 18

Influencer

Question 19

Real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately

Answer 19

Instant messaging

Question 20

A programming language used on Web pages to make them interactive.

Answer 20

JavaScript

Question 21

Program or mobile app that allows real-time communication between online users.

Answer 21

Live chat

Question 22

The process of broadcasting live video or audio over the Internet to an audience

Answer 22

Live streaming

Question 23

A Web page that integrates content and scripts from multiple Web sites to create new applications.

Answer 23

Mashup

Question 24

Information that describes other data.

Answer 24

Metadata

Question 25

Like a blog, except it only allows users to send brief messages.

Answer 25

Microblog

Question 26

Replies to individual comments and are posted directly under that comment.

Answer 26

Nested comments

Question 27

Someone who often responds to the social media content posted by others.

Answer 27

Participant

Question 28

How long the content exists or can be accessed.

Answer 28

Permanence

Question 29

Syndicated audio or video digital media file that a user can download to a computer or portable media player.

Answer 29

Podcast

Question 30

Indicates the actual number of unique people who view or otherwise access an article, advertisement or other content.

Answer 30

Reach

Question 31

Web applications that can contextualize data as they process it.

Answer 31

Semantic

Question 32

Emotion behind a social media interaction.

Answer 32

Sentiment

Question 33

Someone who views and shares content on social media sites.

Answer 33

Sharer

Question 34

Services that allow you to send text messages via an instant messaging.

Answer 34

SMS gateway

Question 35

Allow users to save, organize, manage, and share links to Web sites and other Internet resources.

Answer 35

Social bookmarking

Question 36

Services that allow users to manage content and links they find on the Internet.

Answer 36

Social collaboration

Question 37

Type of social interaction or engagement is added to the process of buying and selling products online.

Answer 37

Social commerce

Question 38

Virtual worlds and online games that have social features included in them.

Answer 38

Social entertainment

Question 39

Online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.

Answer 39

Social games

Question 40

Any online service, site or mobile app that allows people to interact and be social.

Answer 40

Social Media

Question 41

Allows you to create or upload content and interact with the users who read the content.

Answer 41

Social Media publishing

Question 42

Services that group individuals with common interests or goals into specific groups or communities.

Answer 42

Social networks

Question 43

Someone who watches other user’s activities on a social network site, but rarely participates.

Answer 43

Spectator

Question 44

Sends real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer's computer or mobile device.

Answer 44

Streaming

Question 45

Keywords, category names or metadata.

Answer 45

Tags

Question 46

Method of communication in which a user types and sends short messages from a mobile phone to another mobile phone

Answer 46

Text Messaging

Question 47

One-way communication (newspapers, television, radio, etc.)

Answer 47

Tradition Media

Question 48

Data that does not follow a specific data format and is hard to organize or label.

Answer 48

Unstructured data

Question 49

Allows the consumers to become publishers and create and post their own content on various sites.

Answer 49

(UGS) user generated content

Question 50

Visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.

Answer 50

Video conferencing

Question 51

Image, video, etc. that gets circulated rapidly through the internet.

Answer 51

Viral

Question 52

Simulated environment where multiple users can interact in real time.

Answer 52

Virtual world

Question 53

Voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).

Answer 53

Voice Over IP

Question 54

Web sites that have technologies that allow two-way communication between the site owner and the consumers.

Answer 54

Web 2.0

Question 55

Data format for delivering Web content that is frequently updated, such as blog entries and news headlines.

Answer 55

Web feed

Question 56

Broadcasting live video and/or audio over the Internet to an audience.

Answer 56

Webcast

Question 57

Extensible Markup- Markup language used to store, describe and share data on the Web.

Answer 57

XML