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Social Media Period 3 > Lesson 1 Vocab -Loudney A > Flashcards

Lesson 1 Vocab -Loudney A Flashcards

1
Q

The ease of obtaining the tools needed to publish content on various media platforms.

A

Accessibility

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2
Q

Web browser or client application that collects or aggregates syndicated Web content into a single location so that users can easily view the content.

A

Aggregator

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3
Q

A programming methodology for the Web that enables Web applications to interact with users.

A

Ajax

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4
Q

The number of shares per post on a social media channel

A

Amplification rate

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5
Q

The number of likes per post on a social media channel

A

Applause rate

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6
Q

An online representation of a user.

A

Avatar

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7
Q

A collection of entries posted on a Web site displayed in reverse chronological order

A

Blog

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8
Q

Someone who creates and uploads original content on a social media service

A

Contributor

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9
Q

The number of comments per post on a social media channel

A

Conversion rate

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10
Q

Web page made up of a collection of panels that present different information

A

Dashboard

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11
Q

How many places a particular piece of content is made available

A

Distribution

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12
Q

Measures your potential audience by measuring the number of your followers plus the number

A

Exposure

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13
Q

Users can download or join the world for free, but additional content or features can be purchased to customize the user’s environment

A

Freemium

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14
Q

Refers to the number of times within a certain period that a particular item is published in the media

A

Frequency

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15
Q

A keyword tag that uses a hash symbol (#) as a prefix

A

Hashtag

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16
Q

How fast content is created and distributed.

A

Immediacy

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17
Q

Each time a piece of content is displayed

A

Impression

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18
Q

Anyone who has the power to sway or persuade others.

A

Influencer

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19
Q

Real-time methods of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately

A

Instant messaging

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20
Q

A programming language used on Web pages to make them interactive.

A

JavaScript

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21
Q

Program or mobile app that allows real-time communication between online users.

A

Live chat

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22
Q

The process of broadcasting live video or audio over the Internet to an audience

A

Live streaming

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23
Q

A Web page that integrates content and scripts from multiple Web sites to create new applications.

A

Mashup

24
Q

Information that describes other data.

A

Metadata

25
Q

Like a blog, except it only allows users to send brief messages.

A

Microblog

26
Q

Replies to individual comments and are posted directly under that comment.

A

Nested comments

27
Q

Someone who often responds to the social media content posted by others.

A

Participant

28
Q

How long the content exists or can be accessed.

A

Permanence

29
Q

Syndicated audio or video digital media file that a user can download to a computer or portable media player.

A

Podcast

30
Q

Indicates the actual number of unique people who view or otherwise access an article, advertisement or other content.

A

Reach

31
Q

Web applications that can contextualize data as they process it.

A

Semantic

32
Q

Emotion behind a social media interaction.

A

Sentiment

33
Q

Someone who views and shares content on social media sites.

A

Sharer

34
Q

Services that allow you to send text messages via an instant messaging.

A

SMS gateway

35
Q

Allow users to save, organize, manage, and share links to Web sites and other Internet resources.

A

Social bookmarking

36
Q

Services that allow users to manage content and links they find on the Internet.

A

Social collaboration

37
Q

Type of social interaction or engagement is added to the process of buying and selling products online.

A

Social commerce

38
Q

Virtual worlds and online games that have social features included in them.

A

Social entertainment

39
Q

Online or mobile app games that allow users to play on their own schedule, but also interact with other game players in some way.

A

Social games

40
Q

Any online service, site or mobile app that allows people to interact and be social.

A

Social Media

41
Q

Allows you to create or upload content and interact with the users who read the content.

A

Social Media publishing

42
Q

Services that group individuals with common interests or goals into specific groups or communities.

A

Social networks

43
Q

Someone who watches other user’s activities on a social network site, but rarely participates.

A

Spectator

44
Q

Sends real-time audio and video from the publisher via a video cam, Webcam, or even a mobile device directly to the viewer’s computer or mobile device.

A

Streaming

45
Q

Keywords, category names or metadata.

A

Tags

46
Q

Method of communication in which a user types and sends short messages from a mobile phone to another mobile phone

A

Text Messaging

47
Q

One-way communication (newspapers, television, radio, etc.)

A

Tradition Media

48
Q

Data that does not follow a specific data format and is hard to organize or label.

A

Unstructured data

49
Q

Allows the consumers to become publishers and create and post their own content on various sites.

A

(UGS) user generated content

50
Q

Visual communication so the participants can see non-verbal expressions and view visual aids such as drawings, graphics or slideshows.

A

Video conferencing

51
Q

Image, video, etc. that gets circulated rapidly through the internet.

A

Viral

52
Q

Simulated environment where multiple users can interact in real time.

A

Virtual world

53
Q

Voice information delivered in digital form as packets of data using the Internet Protocol (IP) instead of the traditional circuit switched lines of the public switched telephone network (PSTN).

A

Voice Over IP

54
Q

Web sites that have technologies that allow two-way communication between the site owner and the consumers.

A

Web 2.0

55
Q

Data format for delivering Web content that is frequently updated, such as blog entries and news headlines.

A

Web feed

56
Q

Broadcasting live video and/or audio over the Internet to an audience.

A

Webcast

57
Q

Extensible Markup- Markup language used to store, describe and share data on the Web.

A

XML

Social Media Period 3 (105 decks)

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