Flashcards in Test 3 Balance Theory Deck (6)
what are some general assumptions underlying consistency theories
-strong tendency for ppl to maintain consonance (consistency) among elements of a cognitive system
-inconsistency = discomfort, motivates the resolution of the inconsistency
-commitment activates need for consistency
what is the balance theory
-we prefer balanced states, imbalance = uncomfortable.
-imbalanced structures try to regain balance
-deal w/ perceptions of links between yourself & two other elements.
what are the two elements that the balance theory deals with
a + sign means you are PRO
a - sign means you are CON
an even number of - signs = balance
how do we determine whether a system is balanced
multiply all of the values assigned to the 3 relations
-when the product is +1, system balanced
(ie. agree w/ person lie, disagree w/ dislike)
-when the product is -1, system imbalanced
(ie. agree w/ dislike, disagree w/ like)
what are some procedures for eliminating imbalance
-reverse the sign of one of the paths
-change the sign of a path to a null relation
-differentiate the positive and negative attributes of an object or person.