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Flashcards in Test 3 Innoculation Theory Deck (18)
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1

what does resistance research examine

how to prevent attitude or behavior change by reinforcement

2

describe the overview of the inoculation theory

-biological metaphor.
-attitudes inoculated like inoculation against virus
-introduce weak argument to promote resistance --> develop antibodies, defend against future attacks.

3

what are "cultural truisms"

-McGuire
-background of inoculation theory
-beliefs so widely shared within person's social milieu(atmosphere), would not have head them attacked, and doubt that attack possible.
-uncontested attitudes/beliefs

4

name 3 facts of "cultural truisms"

attitudes/beliefs are
-never attacked
-never have to defend
-more susceptible

5

What did McGuire argue

cultural truisms untested, cant effectively defend them.

6

what are the 2 key elements of the inoculation theory

-threat
-refutational preemption

7

describe the key element, threat, in inoculation theory

-forewarning of impending attack
-must feel attitude threatened -->strengthen those attitudes
- motivation to defend attitude

8

Who said "innoculation is impossible without threat"

Compton and Pfau

9

what are the two types of refutational preemptions

-active refutation
-passive refutation

10

what is active refutation

-identify counterarguments & have audience develop own refutations
-ppl more commited to refuations developed on own

11

what is the limit of active refutation

people have difficulty identifying refutations

12

what is passive refutation

provide audience with counterargument and refuations to those counterarguments
-what we mostly see, don't require much from audience-just listen

13

what is the strength of passive refutation

more efficient - doesn't rely on audience

14

what is the limitation of passive refutation

people may be less committed

15

what are the two types of passive refutational preemptions

-refutation-same
-refutation-different

16

describe refutation-same

-addresses the exact same issues as are riased in the attitude-attacking msg
-limitation: must know attack in advance

17

describe refutation-different

-address generic form of arguments raised in attitude-attacking msg
-limitation:may be less effective

18

what are some factors to consider in the inoculation theory

-time between inoculation and attack
-how much time prior to attach shud inoculation occur
-McGuire said 2 days to build resistance

-topic involvement
-inoculation works best when ppl moderately involved, as opposed to high/low involvement