Test 3 Cognitive Dissonance Theory Flashcards Preview

Comm 318 > Test 3 Cognitive Dissonance Theory > Flashcards

Flashcards in Test 3 Cognitive Dissonance Theory Deck (12)
Loading flashcards...
1

what are some assumptions about human cognition

-people have need for cognitive consistency
-when inconsistent, ppl experience psychological discomfort
-discomfort motivates ppl to resolve inconsistency and restore balance

2

what are some types of relations among cognitive elements

-irrelevant
-consonant
-dissonant

3

explain irrelevant relations among cognitive elements

two cognition elements have nothing to do with each other

4

explain consonant relations among cognitive elements

one cognitive element follows from the other (im a good study...i study a lot)

5

explain dissonant relations among cognitive elements

one cognitive element is inconsistent w/ the other (im pro health...i smoke)

6

what is consonance

exists when two or more cognitions are consistent with one another (im good @ math...on math team)

7

what is dissonance

exists when two or more cognitions are inconsistent with one another (im not good @ basketball...on basketball team)

8

what happens when there is greater dissonance

greater motivation to reduce it

9

what is the magnitude of dissonance determined by

-the IMPORTANT of the dissonant elements
-your INVOLVEMENT in the issue - engagement
-PROPORTION OF CONSONANCE to dissonant relations among relevant elements in the cognitive system

10

what are some methods of reducing dissonance

-change cognitive element related to the behavior (the decision)
-change cognitive element related to the attitude
-add a new cognitive element

11

how do we apply cognitive dissonance theory

-make audience aware of dissonant elements (behaviors inconsistent w/ attitude/beliefs)
-provide means to regain consonance (must be clear & obvious)

12

What happened during the Festinger & Carlsmith study (dissonance)

-participants perform dull tasks
-told need to introduce study to next patient
-require to say fun
-participant paid $1(low justification) or $2(high justification)
-introducing dull task as exciting created dissonance
-amt paid affected perceptions, more money, more justifiable behavior.