Test 3 Psychological Reactance Theory Flashcards Preview

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Flashcards in Test 3 Psychological Reactance Theory Deck (10)
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1

describe some reactance background

-value of personal freedom
-if feel freedom threatened--> "psychological reactance"
-reactance is a "motivational state", motivates person to reestablish threatened freedom

2

what are the 4 things that explain why messages fail (not necessarily how they work)

-freedom
-threat
-reactance (anger, negative thoughts)
-reinstatement

3

describe freedom

-belief that one can engage in particular behavior
-or hold particular orientation toward something

4

for freedom to exist, what must occur

one must:
-have knowledge that freedom exist
-have the competence to exercise that freedom

5

describe the threat to freedom

-Recognize attempt to reduce/eliminate one's freedom
-freedomes can be threated by implication, implied threat can create reactance
-almost any kind of persuasion attempt can be construed as a freedom threat

6

describe reactance to freedom

- "motivational state"
-recently conceptualized as combo of anger/counterarguments
-can vary in magnitude

7

explain the magnitude of reactance (characters of the freedom)

-importance of the threatened freedom (more important=more reactance)
-number of freedoms threatened (more = greater)
-availability of alternatives to the threatened freedom (availability of alternatives=less reactance)

8

explain the magnitude of reactance (characters of the threat)

-magnitude of the threat (greater magnitude = more reactance)
-the degree to which the freedom threat is justified (more justified = less resistance)

9

how do we reduce reactance

-direct freedom restoration (exercise behavior associated w/ restricted freedom)
-indirect freedom restoration (exercise different freedom)
-aggress the source (take away the source, not violent)
-deny the freedom threat

10

explain reactance and persuasion

-reactance most often used to explain the failure of a persuasion attempt
-rarely discussed as a method to increase the effectiveness of a persuasive msg/campaign