Flashcards in WHM (13) Deck (7)
What is marketing?
management process for satisfying customer requirements profitably
What is digital marketing?
links consumers with sellers electronically using interactive technologies
What are interactive technologies?
What are the 5 types of segmentation?
What is a demographic?
market based on age, race, religion, gender, family size, ethnicity, income, and education
What is a geographic?
market on the basis of geography