WHM (13) Flashcards Preview

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Flashcards in WHM (13) Deck (7)
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1

What is marketing?

management process for satisfying customer requirements profitably

2

What is digital marketing?

links consumers with sellers electronically using interactive technologies

3

What are interactive technologies?

emails
websites
online forums
newsgroups
interactive television
mobile

4

What are the 5 types of segmentation?

Demographics
Geographic
Generational
Psychographics
Behavioural

5

What is a demographic?

market based on age, race, religion, gender, family size, ethnicity, income, and education

6

What is a geographic?

market on the basis of geography

7

What is a psychographic?

market based on personality, values, opinions, attitudes, interests, and lifestyles