WHM (13) Flashcards
(7 cards)
1
Q
What is marketing?
A
management process for satisfying customer requirements profitably
2
Q
What is digital marketing?
A
links consumers with sellers electronically using interactive technologies
3
Q
What are interactive technologies?
A
emails websites online forums newsgroups interactive television mobile
4
Q
What are the 5 types of segmentation?
A
Demographics Geographic Generational Psychographics Behavioural
5
Q
What is a demographic?
A
market based on age, race, religion, gender, family size, ethnicity, income, and education
6
Q
What is a geographic?
A
market on the basis of geography
7
Q
What is a psychographic?
A
market based on personality, values, opinions, attitudes, interests, and lifestyles
