WHM (8) Flashcards
(21 cards)
What is expectancy?
Behavioral belief about consequence of behavior
With expectancy what does the evaluation of a consequence represent?
value
What is the attitude towards a behavior?
sum of salient beliefs
What is the formula for attitude to behavior?
Sum of (expectancy x evaluation of consequence)
2 sources of beliefs and attitudes?
Direct and Indirect experiences
What is a direct experience?
experience of immediate consequences of behavior.
What is a indirect experience?
watching consequences of a behavior
In the Theory of Planned behavior what 3 aspects make up behavior?
Perceived Behavioral Control
Attitude
Subjective Norms
What is Perceived Behavioral Control?
How much control a person feels they have over a behavior.
What is Attitude?
Idea of consequences of a behavior.
What are Subjective Norms?
Perceived expectations from significant others
What kind of effect does Perceived Behavioral Control have on behavior?
Direct
Stages of TPB?
Perceived Behavioral Control, Attitude and Subjective Norms make up Intention, which determines whether a Behavior is carried out or not.
What is the problem with the using subjective norms in TPB?
its the weakest predictor
What is special about the Perceived Behavioral Control in TPB?
it can overshadow Attitude and Subjective Norms in its prediction of intention
What can be a stronger predictor than intention for TPB?
Past Behavior
Is Attitude considered unitary or multi faceted in TPB?
Unitary
What is a Volitional Intervention?
Point of choice prompt
An example of a Volitional Intervention?
Stairs vs Escalator, banners advertising benefits of taking stairs.
How do Volitional Interventions work?
Interrupts normal habits by changing contextual cues of behavior.
Why do Volitional Interventions work?
Promotes deliberate processing, choose healthier alternatives
