Chapter 16.7: Project Stakeholder Engagement

Question 1

What is a project stakeholder?

Answer 1

Any group or individual affected by, interested in, or potentially influential on the project.

Question 2

Who are common examples of project stakeholders?

Answer 2

Project customers/users, partners, lenders, governments, the press, trade groups, and environmental or political interest groups.

Question 3

What are two types of project stakeholder interest?

Answer 3

Supportive: Stakeholders who want the project to succeed.

Oppositional: Stakeholders who resist or want the project to fail.

Question 4

What is stakeholder engagement?

Answer 4

The process of identifying stakeholders, learning their interests and influence, and preparing strategies to accommodate them.

Question 5

What are the four types of stakeholders based on interest and influence?

Answer 5

High interest, high influence → Focus on these: keep informed and satisfied

High interest, low influence → Keep informed

Low interest, high influence → Keep satisfied

Low interest, low influence → Possibly ignore; monitor for changes

Question 6

What strategy should be used for high influence but low interest stakeholders?

Answer 6

Keep them satisfied so they don’t turn against the project.

Question 7

What should be included in a stakeholder engagement plan?

Answer 7

List of stakeholders, their level of influence and interest, how they will be engaged, and their communication preferences.

Question 8

Why must stakeholder preferences and power be monitored continuously?

Answer 8

Because their influence and interest can change during the project lifecycle, impacting project outcomes.

Question 9

What is the goal of stakeholder engagement during project planning?

Answer 9

To understand stakeholder needs and expectations, mitigate resistance, and gain or retain support.