Commercialisation Definitions Flashcards
(10 cards)
What is commercialisation?
An emphasis on the principles of commerce with a focus on profit
What is a conglomerate?
A corporation made up of several companies in different businesses
What is discrimination?
Occurs when opportunities available to the dominant group are not available to all
What are endorsements?
Where players display companies’ names on. their equipment, clothing and vehicles
What is HawkEye?
It uses 6 specially placed cameras around the ground to track the path of the ball (cricket)
What is media?
Forms of mass communication to the public
What is motion capture?
Aids sport performance allowing detailed analysis of performance by scientists, coaches and performers
What is social mobility?
The movement of an individual up or down the social class stairway
What is sponsorship?
The provision of funds or other forms of support to an individual or event in return for a commercial return
What is a sponsorship agency?
Advising on or organising sponsored events and programmes and which may be employed by a sports organisation
