Commercialisation of sport and the media Flashcards
(20 cards)
Define sponsorship
To support an event, activity or person related to sport by providing money or goods
What are the 5 leading factors of commercialisation
Growing public interest and spectatorship - more participation and spectatorship increases funding to sport
more media interest - funds raised by competition for TV rights
Professionalism - pros are more likely to attract sponsors
Advertising - presents opportunities to sell goods which can promote the sport and increase participation
Sponsorship - increased publicity and sales for the sponsor while financially supporting performers
What are the 4 categories commercialisation can effect
Individual sports, society, performers, spectators
What are positive impacts of commercialisation on individual sports
Can be promoted to attract more participants and spectators (revenue)
Improved facilities due to increased money
Investment can develop all levels of play
What are negative impacts of commercialisation on individual sports
Less popular sports attract less sponsorship so can’t develop
Female and disabled events receive less media coverage and therefore reduced funding
What are positive impacts of commercialisation on society
Sponsorship supports the idea that all are equal in their chance to participate and win
What are negative impacts of commercialisation on society
Attracting sponsorship can depend on factors not including ability, but rather if they are marketable
What are positive impacts of commercialisation on performers
Receive kit and equipment
Can have travel and accommodation funded for
Can spend more time training and competing than working
What are negative impacts of commercialisation on performers
Pressure to perform to keep sponsorship
Pressure could lead to deviance
Sponsors can demand high levels of time
Little control over their careers
What are positive impacts of commercialisation on spectators
Can provide a more exciting spectacle
Playback screens and slow mo tech provide more info
More competitions, so greater accessibility for spectators
What are negative impacts of commercialisation on spectators
Advertisement may be more important than sport
Advertising can spoil enjoyment
May not agree with certain company ethics (gambling)
May not want their team to be associated with certain brands
Does not make spectatorship more affordable
What changes in modern media are related to gender
1980s had mostly male presenters with low attention paid to female sport.
What changes in modern media are related to hooliganism
1980s hooliganism was high and media was dominated by negative behaviour
What changes in modern media are related to technology
Intro of satellite TV in 1990s. Bidding for TV rights of sporting events as more sport can be shown online
What are positive effects the media has on a performer
Can raise profile, Rashford
Can develop careers, GB olympic boxers
What are negative effects the media has on a performer
Can highlight negative or abnormal news
Increases pressure to perform
What are positive effects the media has on individual sports
Raise profile of sport
Can boost participation
Increase sponsorship and funding for facilities
Attracts funds from international teams
Can give more coverage to minority sports
What are negative effects the media has on individual sports
Highlight negative aspects of a sport, e.g hooliganism in football
What are positive effects the media has on spectators
Increases spectatorship
Rules can be altered to make sport accessible to wider audiences
Sport is available 24/7 all over the world
What are negative effects the media has on spectators
Can provide negative coverage, promoting hooliganism
Cost of satellite subscriptions can be high
