Globalisation of sport Flashcards
(7 cards)
What is globalisation
The way in which the world has become interconnected
What factors have led to increased globalisation of sport
Sport as a business
Technology
TV coverage
Ease of travel
Freedom of movement
Why has globalisation also seen a rapid increase in the 21st century
Increased media coverage and sponsorship
What are positives of sponsorship on sport
Increased revenue
Better wages
Improved league standards
Improved stadia
More interest to TV companies
What are negative impacts of sponsorship on sport
Ethical concerns (gambling sponsors)
Poor image for sport
Pressure to perform
Damage to brand if performance is low
What are positive impacts of media on sport
Increased revenue
Better wages
Improved league standards
Improved product
Increased awareness of sport
What are negatives impacts of media on sport
Fixture scheduling
No concern for fans
Loss of tradition
Increased pressure to perform
Too much coverage
Low media on smaller sports
