types of data Flashcards
(11 cards)
4 types of data
primary
secondary
qualitative
quantitative
qualitative data
non numerical data expressed in words
+/- qualitative data
rich of details
difficult to analyse
quantitative data
numerical data
+/- quantitative data
easier to analyse
narrower meaning
primary data
first hand data collected for the purpose of the research
+/- primary data
fits the job - exactly what a researcher desires
takes lots of time and effort
secondary data
data previously collected by someone else
+/- secondary data
cheap and time efficient
poor quality
meta analysis
combining data gathered from a large number of studies
+/- meta analysis
increases validity of conclusions
publication bias - may leave out less relevant studies