Unit 3: Types of Diffusion Flashcards
What is a hearth?
the location in which in an idea, culture, belief, or item originated
What are the two categories of diffusion?
-relocation diffusion
-expansion diffusion
What is relocation diffusion?
-when people move from one place to another and take their ideas with them
-does not cause new people to have the idea (same people practicing the idea)
-may cause the hearth to die off
What is an example of relocation diffusion?
the Amish
What is expansion diffusion?
ideas expanding outwards from the hearth
What is hierarchical diffusion?
-happens through systems
-typically from sort of power
-may spread from the top down
-does not spread quickly
-does not spread equally
What is an example of hierarchical diffusion?
-fashion trends
-video games
What is reverse hierarchical diffusion?
-the spread of an idea from a smaller power to the greater people
What is an example of reverse hierarchical diffusion?
a small business
What is contagious diffusion?
-uncontrolled spread from the hearth
-no barriers
-expands from all directions
What is an example of contagious diffusion?
-memes
-viral videos
What is stimulus diffusion?
-the trait changes as it diffuses
-the underlying concept stays the same
What is an example of stimulus diffusion?
McDonalds!!!
What could prevent diffusion?
-cultural barriers
-religion, language
-migration
-political, economic barriers
What is an example of a product that may resist diffusion in some areas?
contraceptives
