Marketing Chapter 28 Flashcards
Customer profile
A description of a customer or set of customers
Product research
Evaluating product design, package design, product usage, and consumer acceptance of the product
Marketing research
Gathering and analyzing information to learn about consumers
Sales forecasting
The process of a company predicting what its future sales will be
Diary technique
The method of collecting audience data used by various research companies
What’s an example of media research
When a radio station wants to learn more about their listeners
Consumer nondurable
Mass market goods purchased by consumers for their daily consumption
Database
Computer file
Marketing information system
Set of procedures and methods that regularly generates, stores, analyzes and distributes marketing information
Attitude research or opinion research
Is a type of research design to obtain information on how people feel about certain products, ideas or companies
