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jeremy harmon > Mikes Bikes Final WOB > Flashcards

Mikes Bikes Final WOB Flashcards

1
Q

Mountain bikes have (high or low) sensitivity to quality.

A

Low

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2
Q

Distribution Index Objective

A

Related to market research

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3
Q

What is the Wastage Objective %?

A

15% SCU

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4
Q

Profitability is measured by

A

earnings per share

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5
Q

What is the Public Relations Index %?

A

30%

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6
Q

What are the 4 parts Promotional Mix?

A

Product advertising
Brand advertising
Public Relations
Channel Support

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7
Q

Road Bike has (high or low) sensitivity to quality

A

High

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8
Q

How much is the Mountain Bikes idle time?

A

38%

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9
Q

What is they Delivery Index Objective number?

A

1

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10
Q

What is the Awareness Index objective percentage?

A

10%

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11
Q

Road Bikes are price elastic or inelastic

A

Inelastic

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12
Q

Road Bikes have (low or high) influence on advertising

A

Low

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13
Q

Road Bikes have the (lowest or highest) margin percentage per store

A

Lowest

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14
Q

Youth bikes are elastic or inelastic?

A

Elastic

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15
Q

What is the preferred advertising awareness % for youth bikes?

A

30%

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16
Q

What is the preferred advertising awareness % for mountain bikes?

A

25%

17
Q

What is the preferred advertising awareness % for road bikes?

A

10%

18
Q

What does branding do?

A

Boost direct product marketing

19
Q

How do you create a good advertising public relations mix?

A

Combine viewing mediums

20
Q

What is the maximum amount of money that could be spent on branding?

A

2 million

21
Q

What is the maximum amount of money that could be spent on advertising and public relations per medium?

A

3 million

22
Q

What is the recommended price for road bikes?

A

$1,975

23
Q

What is the recommended price for a mountain bike?

A

$700

24
Q

What is the recommended price for a youth bike?

A

$375

25
Q

What are retailer margins?

A

How much money store makes on product

26
Q

What are 4 factors of wastage

A

Rework
Set up time
Raw material stock out
Machine downtime

27
Q

What does Channel support mean?

A

Helps retailers promote sale

28
Q

What impacts shareholder value?

A

Dividends

29
Q

What is the maximum amount of shares you can buy back in a year? (Percent)

A

10% of market equity

30
Q

How do you bring external funding into the company?

A

Issuing shares

31
Q

What is the best media channel for road bikes?

A

Magazines

32
Q

What is the best media channel for mountain bikes?

A

Magazines

33
Q

What is the best media channel for youth bikes?

A

TV

34
Q

How do you know if you succeeded in MikesBikes?

A

Profit

35
Q

What does SCU stand for?

A

Standard Capacity Unit

36
Q

What are two things that will change the awareness index?

A

Advertising

Branding

jeremy harmon (108 decks)

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