Marketing Chapter 30.1 Flashcards
1
Q
Product line
A
A group of products that get manufactured
2
Q
Product item
A
A specific product in a product line
3
Q
Product width
A
Refers to the number of different product lines
4
Q
Product depth
A
Refers to the number of products offered in a product line
5
Q
Product mix
A
All the products that companies sell
6
Q
What are the 5 terms I am using in my essay tomorrow?
A
Product line Product width Product mix Product depth Product item
