Chapter 30.2 Marketing Flashcards
1
Q
Product life cycle
A
Stages that a product goes through
2
Q
What are the 4 stages of the product life cycle
A
Introduction, Growth, Maturity, Decline
3
Q
Introduction stage
A
Advertise to build awareness about the product
4
Q
Growth stage
A
Coming up with a product extension line
5
Q
Maturity stage
A
Deciding if your product will continue or not
6
Q
Decline stage
A
When you stop investing in your product
