Flashcards in Key Terms: Media language Deck (47):
Something that happens in the narrative that tells the audience that some action will follow.
The words that accompany an image (still or moving) and contribute to the meaning of that image.
Arc of transformation
The emotional changes a character goes through in the process of the narrative. The events in the story mean they will ‘transform’/ have changed by the end of the narrative.
How sound is used to communicate meaning.
E.g - voice-over, dialogue, music etc
A players representation of themselves within a game.
The experiences of a character or the circumstances of an event ( of which happened before the narrative) explained in/ as part of the narrative.
Where texts incorporate examples of opposite values to move forward the narrative.
E.g - good versus evil
A larger newspaper that publishes more serious news.
The angle of the camera in relation to the subject.
The type of shot and framing used in relation to the subject.
Words that accompany an image that help to explain its meaning.
The suggest meanings attached to a sign.
Conventions (in media not generally)
What the audience expects to see in a particular media text.
These suggest the content to the reader and often contain teasers and rhetorical questions.
The literal meaning of a sign.
Sound that comes from the fictional world/ from within the diegesis.
E.g - the sound of a gun firing, cereal being poured into a bowl.
The topics, language and meanings or values behind them within a media text/ the thread of the conversation, text etc and how it changes.
The way in which the shots move from one to the other.
Encoding and Decoding
Media producers encode messages and meanings in products, that are decoded, or interpreted by audiences.
A narrative device which increases tension and audience interest by only releasing bits of information.
In relation to narrative, a state of balance or stability.
The beliefs, values and customs of media organisations (in this case).
E.g - In television, what a channel believes in and what it sees as its role.
BBC = role is to educate etc
In magazine terms, the main/ one of the main articles in the magazine.
Flexi - Narrative
A more complex narrative structure with layers of interweaving storylines.
Media texts that all share the same conventions fit under one genre.
Hegemony is the dominance of one group over another.
The aspects of a magazine (in every issue) that makes that magazine recognisable to its readers.
Media texts that incorporate elements of more than one genre.
The props, costumes, objects and backgrounds associated with a particular genre.
A set of messages, values and beliefs that may be encoded into media products.
Layout and Design
In which way a page has been designed to attract the target audience.
Where the narrative unfolds in chronological order from beginning to end.
The study of games and those who play them.
The specific elements of a media product that communicate meanings to audiences.
The way in which a media text is constructed in order to represent a version of reality.
How the combination of images in the frame creates meaning.
Mode of Address
The way in which a media text ‘speaks’ to its target audience.
The ‘story’ that is told by the media text.
The list of stories that may appear in a particular paper.
Sound that comes form outside the fictional world/diegesis.
Where a narrative manipulates time and space.
It may begin in the middle for example.
In an open world computer game the player can move freely through the virtual world and is not restricted by levels and other barriers to free roaming.
A society or culture that is Male dominated.
Privileged Spectator Position
Where the camera places the audience in a superior position within the narrative.
The process by which media products are constructed.
Media texts, such as tv programmes, magazines, video games, newspapers.