Media Industries Terminology Flashcards Preview

A Level Media Studies - Mrs edmunds > Media Industries Terminology > Flashcards

Flashcards in Media Industries Terminology Deck (22):
1

Convergence

2 or more types of media coming together / combination of platforms onto one device ( phone is now an alarm, camera etc)

2

Synergy

Different elements of a company working together to promote related products

3

Concentration of media ownership

The process by which an increasingly small number of companies own most media outlets / combining elements to maximise profits

4

Cross media ownership

When a company produces 2 or more different types of media

5

Conglomerate

A large parent company which owns a range of smaller companies

6

Subsidiary

Smaller companies owned by a parent company

7

Oligopoly

When a market is dominated by a small amount of companies

8

Horizontal integration

When a media company owns several businesses in the same sector of industry

9

Vertical integration

A single company controls both the production and supply of a company

10

Distribution

How people get hold of a product

11

How can distribution be linked with horizontal integration?

Distribution links with horizontal integration as conglomerates can buy their distributor and keep the profiles within their company

12

What is above the line advertising?

Where mass media is used to promote brands and target consumers

13

Where is above the line advertising commonly used?

On television, radio, in print media and on the internet

14

What is the target audience of above the line advertising?

Wider audience
Not specific to individuals

15

What is below the line advertising?

Where more one to one advertising is used
Such as distribution of pamphlets, stickers & brochures etc

16

What does below the line advertising involve?

Product demos, sampling at busy places like shopping centres and market places

17

What is the target audience of below the line advertising?

Niche
Specialised
Smaller as not on internet etc

18

Name 2 advantages of horizontal integration

Profits are shared out between companies
Smaller companies are recognised
Shared costs

19

Name 2 disadvantages of horizontal integration

Smaller/ independent companies can be put out of business
The larger the company, the more intervention from government
Hard to manage as constantly producing good content in a range of brands can be difficult

20

What are 3 advantages if vertical integration?

Company owns all of the chain production and distribution, so they get more profit
Gives producer access to the distributors existing customer base
Eliminates cost of external companies
Breeds loyalty of employees to the company

21

Name 1 disadvantages of vertical integration

One company gets all the profits, meaning smaller companies suffer/ go out of business

22

Regulation

In media, this is the control or guidance of mass media by the government and other bodies
For example, regulation might give the public guidance about the age group that should be allowed to view something