Semiotics: Roland Barthes Flashcards Preview

A Level Media Studies - Mrs edmunds > Semiotics: Roland Barthes > Flashcards

Flashcards in Semiotics: Roland Barthes Deck (8):
1

What did Roland Barthes believe?

That everything is a sign, and that a sign is the smallest unit of meaning but each sign has multiple signified meanings

2

What is meant by preferred reading?

Automatically understand the intended meaning for the sign, therefore we passively agree with the values presented to us.

3

What type of audiences are dangerous to mainstream media producers?

Audiences that think for themselves and don't simply take symbols for face value

4

What is meant by oppositional reading?

Viewing the opposite to what a piece of media is intending to show

5

What is meant by negotiated reading?

Understand what was and intended, but you may slightly disagree

6

What is meant by aberrant reading?

Looking at the intention and seeing the opposite to what was intended

7

What does denotation mean?

Literally what is there, nothing implied

8

What does connotation mean?

Implied meanings, depending on the audiences experiences