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A Level Media Studies - Mrs edmunds > Zoella > Flashcards

Flashcards in Zoella Deck (48):
1

How can Banduras Media Effects theory be linked to Zoella?

Zoella injects messages into the minds of a passive audience, for example Zoella’s constantly made-up appearance injects the message that females should look a certain way into her viewers passive minds.

2

How can Baudrillards theory of Postmodernism be linked to Zoella?

Zoella promotes consumer culture
Vlogs reinforce hegemony - relationships, conforms to stereotypical femininity

3

How can Bell Hooks’ Feminist Theory be linked to Zoella?

Zoella subverts the conventional woman by having her own successful business - feminism, ending patriarchy
BUT - she contributed to patriarchy by staying at home, being dependent on men etc

4

How can Gauntlett’s Identity theory be linked to Zoella?

The young audience may take aspects of Zoella’s identity and use them to build their own identity
Bc of parasocial interaction - viewers feel they can identify with her

5

George Gerbner’s Cultivation Theory and Zoella

The more her audience see the representations of Zoella’s perfect life and relationship, the more they will believe them to be true.

6

Stuart Hall’s Reception Theory and Zoella

Preferred reading - Zoella cares about her relationship with her fans and takes their comments into consideration
Oppositional - Zoella does not care about her relationship with them and only acts like their friend to maintain viewers and make money

7

Livingstone and Lunt and Zoella

YouTube is Zoellas main platform = struggle of regulation vs giving consumers choice
However, Zoellas videos contain sanitised content

8

Shirky ‘End of Audience Theory’ with Zoella

Zoellas parasocial interaction with her viewers reinforces the ‘end of the audience’ because viewers now have input into what Zoellas vlogs are about - comments, shares, tweets etc

9

How can Van Zoonens Feminist Theory be linked to Zoella?

‘Zoellas appartment’
Zoella conforms to stereotypes with her hair and makeup
Feminine topics - baking, decorating
- Alfie = strong, been to the gym

10

What is virtue signalling?

The act of posting online content which shows a person is good and virtuous ( having high rural standards)

11

What is an example of virtue signalling with Zoella?

‘Anxiety - The Update

12

What is the targeted gender of Zoella’s vlogs, blogs etc ?

Females predominantly
BC videos are about stereotypically interested in makeup, fashion and relationships= all in her videos
Emotive content - ‘Reacting to Zalfie Edits’ video

13

What is that age of Zoella’s target audience?

13-24
13+ because young people are starting to use technology more
Sanitised content

14

What socio-economic group is Zoella’s work targeted at?

B - middle class groups - bc of expensive products that she promotes
alongside E bc students are her main audience - young girls aspire to be like her

15

What are the psychographics of Zoella’s audience in terms of lifestyle?

Single people, young couples, heterosexual

16

Psychographics - activities and interests

Makeup, fashion, stereotypically feminine

17

Psychographics- psychometric grouping

People who like superficial things such as makeup and fashion and who care about their appearance.
Alongside aspires, politically apathetic and mainstream people

18

Psychographics - Youth tribe

Zoella is concerned with being ‘on-trend’
Zoellas vlogging lifestyle also represents the idea of life choices

19

What mise-en-scene is often found in Zoella’s videos, such as the ‘Full Face Of Gloss’ video:

Fairy lights, plants, pinks, blues on bedding etc

20

In what video can Zoella be seen as the homemaker, stereotypical woman, traditional role of a woman?

‘Getting Organised For Christmas’

21

How old is Zoella?

27

22

When did Zoella start blogging?

2009

23

When did Zoella start YouTube?

Later on in 2009

24

What was Zoella named as in 2013, and who by?

‘One of Britain’s most influential tweeters’
The Telegraph

25

Who was she an ambassador for from 2013?

National Citizen Service

26

When was her novel ‘Girl Online’ released and how many books does she have in total?

2014
4

27

What is Sanitised Story Content?

Content that avoids controversy, bad language or material that may cause offence

28

Single Camera Edit

A production filmed with just one camera, usually very quickly

29

Narrative currency

Stories that are updated and that discuss things that are recent

30

Codes of Realism

Technical, narrative or symbolic devices that are suggestive of the real world

31

Aspirational Narratives

Stories that inspire audiences to want a particular lifestyle or to change their behaviour in some way

32

Jump cut

An editing technique that cuts material from single takes, giving the effect of jumping forward in time

33

Breaking the fourth wall

Where the presenter addresses the audience directly

34

Candid imagery

Photos that aren’t posed

35

Unscripted narrative

Improvised moments in narrator dialogue

36

Collaborative content

Where vloggers make co-productions

37

Amateur aesthetic

A deliberately non- professional filming style

38

Everyday miss-en-scene

Using costume, makeup and sets that appear natural

39

Presenter POV (point of view)

Seeing what the presenter sees

40

High-key lighting

A lighting style that eliminates shadows

41

Invitation into private spaces

Filiming that takes place in areas usually off limits to film crews

42

Narrative authenticity

Story structures that deal with real life

43

Best friend characterisation

A presenting style that gives the audience access to details of the presenters life

44

Confessional narrative

Giving the audience access to inner thoughts

45

Name 5 of the products Zoella includes in her video ‘What’s In My Travel Bag?’

Clinique Moisture Surge
iPad Pro and laptop
Leaf phone case from urban outfitters
Medium Burberry Rucksack
Zoella Beauty No Filter Needed Zip Purse

46

Consumer culture

Zoella promotes consumer culture by encouraging fans to buy certain products

47

Hegemony

Zoella’s videos reinforce hegemony because she appears as the conventional woman (makeup, stays at home)

48

Hyper-reality

Fans are often unaware of what is real in Zoella’s videos
- how her lied appears perfect but is not