Flashcards in Wateraid Deck (14):
When was water aid established?
What was water aid created in response to?
The UN campaign for clean water, sanitation, water hygiene and education
Who produced the Wateraid ‘rain for good’ advert?
What is some cultural context of the 80s that can be linked to the Wateraid advert?
Comics relief (1985)
What is the targeted audience demographic?
Uses young women for personal identification in audiences, and also because parents sympathise with children more
What are some unconventional visual and audio codes in the Wateraid advert?
Positivity of Claudia
How can Claude Levi-Strauss’ structuralism theory of binary oppositions be linked to the Wateraid advert?
Beige, brown colour palette of the setting contrasts with vibrant colours of the buckets and t-shirts
What are some of the conventions found in a charity advert, that are also shown in the Wateraid advert?
Appeal for donations
What conventions does the Wateraid advert lack?
Non diegetic voiceovers
Melancholic audio codes
Black and white visual codes
How could Roland Barthes semiotics theory of enigmatic codes be linked to this advert?
Suspense is created through enigmatic use of slow motion, medium close up, low angle tracking shot of Claudius feet and bucket
How could Roland Barthes theory of semantic codes be linked to Wateraid?
The song - audience can help Claudia ‘feel like she belongs’ and ‘won’t leave her there’ if they donate
What symbolic codes are used?
Symbols of drought ridden Africa are reinforced
How is David Gauntletts identification theory be linked to this ad?
Claudia can be seen as a role model for the lifestyle that others could have if people donate