Woman

Question 1

When was Woman first published?

Answer 1

1937

Question 2

Who was it published by?

Answer 2

Odhams which is now IPC

Question 3

What is the set addition of Woman?

Answer 3

23-29 August 1964

Question 4

What was the price of the magazine?

Answer 4

7d = 7 old pennies

Question 5

In the post-war period and in the 1960s, how many copies of women’s magazine were sold per week?

Answer 5

12 million

Question 6

How many copies of Woman were sold per week in 1960?

Answer 6

3 million

Question 7

What is the masthead of the magazine?

Answer 7

Woman

Question 8

What font is used for the masthead?

Answer 8

Sans serif

Question 9

What is the Anchorage on the front cover of the magazine?

Answer 9

‘British women have a special magic’

Question 10

What is an example of a cover line on the front cover of Woman?

Answer 10

‘Seven Star Improvements’

Question 11

Is IPC a small or large company?

Answer 11

It is a conglomerate and was taken over by Time inc

Question 12

In June 2018 Time inc was renamed, what did it become?

Answer 12

TI Media

Question 13

In the 1950s what was the role of women?

Answer 13

Caregivers, housewives

Question 14

What was the role of women in the 1960s?

Answer 14

90% of women were still housewives
Women were 11 x more likely to be associated with chores
BUT more women than ever before were being educated

Question 15

What is the role of women today?

Answer 15

Women are expected to be the housewife and have a career

Question 16

What is Liesbet Van Zoonen’s view on representation in women’s magazines?

Answer 16

Women belong to the domestic life and to the family

Men belong to the social world of politics and work

Question 17

What is Jonathan Bignells theory of Media Semiotics?

Answer 17

The idea that magazines construct ‘mythic’ representations of women that the better self that every woman desires to become

Question 18

What is Jennifer Holt’s argument about ‘The Ideal Woman’, concerning gender roles in magazines?

Answer 18

The manufacturing sector of these magazines make women better consumers of home products by reinforcing the idea that women will feel fulfilled if they have them

Question 19

When was 2nd wave feminism?

Answer 19

1960s - 1980s

Question 20

What was the second wave feminism about?

Answer 20

Gaining equality and freeing women from male dominance

Question 21

What was second wave feminism supposedly caused by?

Answer 21

The Civil Rights movement in the 1950s and 60s - Black people gain rights under USA laws
Caused 2nd wave feminism because many women involved in the civil rights movement realised they weren’t being treated equally when it came to gender either!
AND - ww2 because they were in male roles

Question 22

How many girls were in higher education in 1962?

Answer 22

26,000

Question 23

How did women’s views start to change during the 1960s?

Answer 23

Started to be against marriage

Wanted equal pay and better working conditions

Question 24

What did the Women’s Liberation Movement do during the 1970s that caused controversy?

Answer 24

They set fire to their bras and underwear to symbolise a woman’s freedom and how women should be able to choose what to wear rather than dressing to impress men and should be allowed to be comfortable

Question 25

What did Betty Friedan, an American Feminist, say about women’s roles?

Answer 25

‘Women are shown solely as men’s wife, mother, love object, dishwasher, cleaner and never as a person.’

Question 26

How many people consume magazine brands across print and digital platforms in today’s society?

Answer 26

37.7 million

Question 27

How many copies was ‘Woman’ selling a week, one year after it was first published?

Answer 27

500,000

Question 28

How does the layout of ‘Woman’ reflect its historical context?

Answer 28

The female on the cover is main focus = targeted at women and her beauty and appearance are the most important aspect of the cover

Question 29

What social/historical context is reflected through the cover of ‘Woman’?

Answer 29

Appearances reinforces social expectation of women | Reinforces a woman’s insignificance in society because it only focuses on her appearance not what she is capable of

Question 30

How does the masthead reflect the historical context of ‘Woman’?

Answer 30

Male voice addressing consumers Nothing complex or niche = all women were expected to like what is mentioned on the cover, which is why the masthead is not simple with a sans serif font

Question 31

What values do the cover lines communicate?

Answer 31

Women as housewives - ‘kitchen improvements’ Women are appear a certain way, be desirable and also in competition with other women = ‘lingerie’ and (not a cover line) ‘A-level beauty’

Question 32

What type of shot is the main image on the magazine?

Answer 32

Mid- shot

Question 33

What mise- en- scene is used on the cover?

Answer 33

Stereotypically feminine colours and patterns such as floral, pastels, dull not luxurious

Question 34

What values does the anchorage of the cover communicate?

Answer 34

Patriarchy Objectified women Misogyny Women can’t take anything seriously - said to have ‘magic’ = comical, silly

Question 35

What elements of narrative are on the cover?

Answer 35

Questions asked Addressing of audience = makes women judge themselves and seek male approval

Question 36

What ideologies does the ‘Creme Puff by Max Factor’ advert convey?

Answer 36

‘Beauty at a moments notice’ = targeted at women with busy lives ‘You’re perfectly lovely again’ = women aren’t without makeup Applying makeup as man approaches her = needs to be attractive for him and seeks his acceptance

Question 37

Where can Laura Mulvey’s Male Gaze Theory be applied in the set text of Woman?

Answer 37

Creme Puff by Max Factor advert as male looks at woman applying makeup and she becomes an object of his gaze Breeze soap - naked woman, desirable to men

Question 38

What values are conveyed by the ‘Breeze deodorant beauty soap’ advert?

Answer 38

Women can’t make important decisions, therefore are in charge of soaps etc ‘Because you’re a Woman’ = assumption that men don’t have to be concerned about these things and that women have to make the effort for their husbands

Question 39

How are the subtle sexual connotations in the ‘Breeze’ ad constructed?

Answer 39

Lips rounded to blow bubbles

Question 40

How does the female in the ‘Breeze’ ad conform to stereotypical notions do female beauty?

Answer 40

Slender Makeup Hair down

Question 41

How can Butlers gender theory be linked to ‘Breeze’?

Answer 41

Gender is constructed by repeated representations in the media = female becomes about being the image of western beauty and sexual desire, seen in magazines