Flashcards in Representation Terminology Deck (26):
The way a media product portrays a particular group, place or individual.
A set of ideas or beliefs
A set of ideas that dominate within society.
An oversimplified or exaggerated representation of a group of people.
A positive stereotype, usually created through reversing negative features within a stereotype
A socially constructed definition of physical beauty, often resulting in audiences feeling a pressure to conform to the narrow standards of beauty suggested.
A representation that depicts someone as an object of sexual gratification.
A representation that deliberately seeks to deconstruct previous ideas
Depictions that use celebrity status, often producing idealistic representations for an audience.
A term used to describe the representations created by the fusion of two different cultures.
The attempt to represent the real world in a natural way.
A term used to describe how media products privilege specific groups in society, whilst portraying anyone who doesn’t fit into that group as ‘other’.
A term used by Paul Gilroy to describe the way that some media products categorise all ethnicities into two groups - blacks and whites.
A set of ideas that privilege a white viewpoint, hence suggesting that the white perspective is superior to that of non-whites.
A media landscape in which lots of different types of media institutions operate.
This allows audiences to have lost of choice when it comes to products, institutions and producers.
The absence of key social groups within media products.
The set of ideas, value and ideals that are dominant in society.
A representation of masculinity moves away from traditional stereotypes.
A media product that subverts heteronormativity, offering alternative representations of masculinity and femininity to traditional stereotypes.
The belief that heterosexuality is the norm
Socially constructed gender
Our gender based identities aren’t derived (obtained) from our biology/ sex but from social learning.
The presentation of gender as either masculine or feminine, male or female.
Gender as a performance
(Judith Butler) our gender identities aren’t who we are, but what we do. Our gender identities are therefore a performance rather than fact.
(Gauntlett) the process of fixing an individuals identity through the application of rigid social rules.
(Gauntlett) process of identity construction where individuals use a range of role models and social influences to continuously craft their thoughts, beliefs and attitudes.