Representation Theorists (essential ones) and terminology Flashcards Preview

A Level Media Studies - Mrs edmunds > Representation Theorists (essential ones) and terminology > Flashcards

Flashcards in Representation Theorists (essential ones) and terminology Deck (22):
1

Stuart Hall Representation theory

Representation is the result of meaning through language and is made by codes

2

Stuart Hall on Stereotypes

Stereotypes = Reduces people to a few traits
Makes excluded groups seem like ‘others’ or different

3

David Gauntlett on Identity

The media provides us with tools that we use to construct our identities

4

David Gauntlett pick and mix theory

The media today offer us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas and personality traits from.

5

Liesbet Van Zoonen Feminist theory

Gender is constructed through discourse and depends on context
Objectification of women is a core part of western culture
How women are represented in media is different to how men are

6

Paul Gilroy Post Colonialism

Colonial views continue to inform contemporary attitudes towards race and ethnicity
Civilisation constructs racial hierarchies and sets up binary oppositions based on otherness

7

Judith Butler Gender Performativity

Identity is constructed
No gender identity behind the expression of gender ( what boys are supposed to be like & vice versa etc)
Performing a gender is not a singular act but a repeated ritual

8

Bell Hooks Feminist Theory

Feminism is a political struggle to end patriarchal oppression
Feminism is a political commitment not a lifestyle choice
Race, class and sex decide the extent to which people are exploited / oppressed

9

What are codes and conventions

Codes are signs which create meaning
Conventions are the generally accepted ways of doing something

10

Stereotypes and countertypes

A stereotype is a widely held and fixed image or idea of a particular type of person or thing
A countertype is a stereotype that emphasises the good features of that person or thing

11

Ideology

A system of values, attitudes and or beliefs held by a person or group of people

12

Hyperreality

Unable to see the difference between reality and made up reality

13

Binary opposition

A pair of related terms or concepts that are opposite in meaning

14

Marginalisation

Treatment of a person, group or concept as insignificant

15

Mass audience

An audience who consume mainstream /popular media

16

Niche audience

Those interested in specialist media that’s less popular / known of

17

Homogenous

Meaning of the same kind / alike

18

Upheld

Confirming, supporting or maintaining an image / idea / concept
E.g - tide ad = upholds stereotype of 50s woman

19

Subverted

To go against a held image / idea / concept
Lauren Lavern subverts the stereotypical housewife

20

CAGE

Class
Age
Gender
Ethnicity

21

Mediation

Getting involved in a dispute in order to solve it

22

Name Propp’s 8 character types

The Villain
The Hero
The Donor
The Helper
The Princess
Her Father
The dispatcher
The False Hero