Flashcards in Types of Conformity Deck (8)
What is Normative Social Influence?
Conforming to fit in or to be liked.
What is informational social influence.
Conforming to a group's norms as they are more knowledgeable than you.
What is Compliance?
A short term change in public behaviour but not private beliefs.
What is Identification?
A person changes their public and private beliefs whilst in the presence of the group.
What is Internalisation?
A person permanently changes their public and private beliefs/behaviour. E.g. changing faith.
Give supporting evidence for informational social influence.
- Lucas et al - Conformity was greater for difficult maths questions amongst those who rated their maths skills badly.
Give supporting evidence for normative social influence.
- Asch - When answering confidently conformity rates dropped for 37% to 12% - as the pps felt self-conscious when giving out a different answer in the presence of the group.